TY  - ADVS
AU  - Colasante,Walter
TI  - Pricing, reimbursement and market access: Europe 
T2  - Pharmaceutical marketing : latest insights, challenges, solutions and trends,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Drugs
KW  - Marketing
KW  - Pharmaceutical industry
KW  - Pricing
KW  - Drug Industry
KW  - Pharmaceutical Preparations
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Different structures and philosophies: EU and US -- Fragmented health funding -- US expenditure -- Private payers shift costs -- Cost sharing -- Generics -- Risk of federal negotiations -- Biomarkers -- Is value based pricing clear? -- Pricing, reimbursement and market access issues in Europe -- Current and future reimbursement mechanisms -- Why EU states intervene -- the dynamics of price versus reimbursement -- Effective way of reducing the cost of healthcare -- Launching new products -- EU countries and mechanisms of controlling their budget -- Pharmaeconomics -- Cost utility analysis and quality adjusted life year -- Politics, ethics and future reimbursement systems; Access restricted to subscribers
UR  - https://hstalks.com/bm/1074/
UR  - https://hstalks.com/bm/p/271/
ER  -