TY  - ADVS
AU  - Parker,Jane
TI  - Reputation, image and influence of the pharmaceutical industry: rebuilding the trust 
T2  - Pharmaceutical marketing : latest insights, challenges, solutions and trends,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Drugs
KW  - Marketing
KW  - Pharmaceutical industry
KW  - Drug Industry
KW  - Pharmaceutical Preparations
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Challenging times -- Negative perceptions -- Profiteering -- Intensive sales and marketing activities -- Poor research and development strategies -- Poor productivity and lack of innovation -- Safety concerns -- Lack of transparency and credible information -- Facing the issues -- Perception is reality -- Rebuilding trust -- Creating a single voice -- Restoring the industry's image and enhancing the effectiveness of our industry's voice -- Innovation -- Research and development -- Impact -- Industry as resource leader; Access restricted to subscribers
UR  - https://hstalks.com/bm/1073/
UR  - https://hstalks.com/bm/p/271/
ER  -