TY  - ADVS
AU  - Payne,Adrian
TI  - Laying the foundations for multi-channel marketing through CRM strategy
T2  - Multichannel marketing : exploiting a business goldmine,
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Customer relations
KW  - Management
KW  - Marketing
KW  - Multilevel marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Positioning multichannel marketing within CRM strategy -- The key processes in CRM strategy -- The CRM strategy framework -- Multichannel marketing and customer experience -- Lessons from best practice exemplars; Access restricted to subscribers
UR  - https://hstalks.com/bm/1066/
UR  - https://hstalks.com/bm/p/269/
ER  -