TY  - ADVS
AU  - Mitchell,Annette
TI  - Integrating marketing communications
T2  - Multichannel marketing : exploiting a business goldmine,
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Internet marketing
KW  - Multilevel marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: The evolution of marketing from customer relationship marketing to customer experience marketing -- Overview of the changing needs of customers and the markets we operate in -- New approach to integrated marketing and communications -- Core themes and business drivers key to building and implementing a customer experience driven marketing strategy -- Key headlines for delivering successful integrated marketing communications; Access restricted to subscribers
UR  - https://hstalks.com/bm/1069/
UR  - https://hstalks.com/bm/p/269/
ER  -