TY  - ADVS
AU  - Genton,Val-Pierre
TI  - Which digital marketing formats work?
T2  - B2B Advertising : the strategy, theory, techniques and possibilities of building B2B brands,
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Advertising, Industrial
KW  - Industrial marketing
KW  - Internet marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Market opportunity -- Buyers are going online to gain knowledge and advertizers are following them -- B2B marketing's big challenge: map marketing tactics across buying cycle to maximize MROI -- Digital marketing formats -- Online display ads -- Sponsorship -- Search -- Email -- Web 2.0 social media -- Audio/visual -- Three simple steps to webcasting -- The importance of engagement -- Many forms of webcasting -- Distribution -- Tracking -- Measuring ROI; Access restricted to subscribers
UR  - https://hstalks.com/bm/1027/
UR  - https://hstalks.com/bm/p/261/
ER  -