TY - ADVS AU - Chowdhury,Rezina AU - Sood,Amrita TI - Understanding minorities T2 - Qualitative market research : reaching the places the other tools cannot reach, PY - 2008/// CY - London PB - Henry Stewart Talks KW - Marketing research KW - Qualitative research N1 - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: What is ethnicity? -- Qualitative research issues -- Sample and recruitment -- Research design; Access restricted to subscribers UR - https://hstalks.com/bm/843/ UR - https://hstalks.com/bm/p/265/ ER -