TY  - ADVS
AU  - Leventhal,Barry
TI  - The statistics of segmentation and classification
T2  - Targeting and segmentation in marketing : from the fundamentals to the latest developments,
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Market segmentation
KW  - Target marketing
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: The process of building a segmentation -- Define business objectives -- Obtaining and preparing data -- Stages of the segmentation process -- Extract principal components or key variables -- Method A: identify most discriminatory variables -- Method B: use principal components analysis -- A graphical explanation of principal components -- Cluster analysis -- A graphical view of cluster analysis -- Interpreting clusters -- Testing the segmentation -- Segment migration analysis -- Communicate and deploy the segmentation -- Classifying individuals to segments -- Classification of further individuals Apply existing segmentation model -- Build segment attribution model -- Survey segmentation attribution process -- Summary of main points; Access restricted to subscribers
UR  - https://hstalks.com/bm/825/
UR  - https://hstalks.com/bm/p/274/
ER  -