TY  - ADVS
AU  - Valentine,Virginia
TI  - Semiotics and market research (the other half of the equation)
T2  - Qualitative market research : reaching the places the other tools cannot reach,
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Marketing research
KW  - Qualitative research
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: Explaining semiotics; the theory of meaning-production -- Decoding the unconscious communications of brands -- Tracking cultural paradigm shifts and spotting future cultural trends -- Rational and emotional languages -- Slotting semiotics into the market research process -- When, where and how to make the most of its unique contribution; Access restricted to subscribers
UR  - https://hstalks.com/bm/838/
UR  - https://hstalks.com/bm/p/265/
ER  -