TY  - ADVS
AU  - Ditlefsen,Lisa
TI  - Search engine marketing
T2  - B2B advertising : the strategy, theory, techniques and possibilities of building B2B brands,
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Advertising, Industrial
KW  - Industrial marketing
KW  - Internet marketing
KW  - Web search engines
KW  - Marketing
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: Why search engine marketing -- What is SEO (search engine optimization) and PPC (pay per click) advertising -- Organic and paid results -- How search engines work -- The importance in ranking highly in the search engines result pages -- Principles of search engine optimization -- Keyword and competitor research -- Trend analysis tools -- Targeting and mapping -- Content optimization -- Optimizing the title tag -- Meta description tag -- Unethical search engine optimization -- Link building and google PageRank -- Web analytics; Access restricted to subscribers
UR  - https://hstalks.com/bm/1028/
UR  - https://hstalks.com/bm/p/261/
ER  -