TY  - ADVS
AU  - Santini,Andrea
TI  - Marketing major sports venues: the Amsterdam ArenA case 
T2  - Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies,
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Sports
KW  - Marketing
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: The marketing of major sport venues: process and main phases -- The complexity of marketing major sport venues -- The relation between marketing & sales and the legal, operational and management structure of a large sport venue -- The case of the Amsterdam ArenA -- The development of large entertainment areas, the ArenA Boulevard; Access restricted to subscribers
UR  - https://hstalks.com/bm/733/
UR  - https://hstalks.com/bm/p/260/
ER  -