TY - ADVS AU - Keegan,Sheila TI - Happiness, values & society: gross national happiness in Bhutan : lessons for the UK? T2 - Qualitative market research : reaching the places the other tools cannot reach, PY - 2008/// CY - London PB - Henry Stewart Talks KW - Marketing research KW - Qualitative research N1 - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: Exploration and comparison of the relationship between wealth, values and happiness in the UK and Bhutan -- Historical and cultural developments in Bhutan which have led to a policy of Gross National Happiness (GNH) -- How GNH is translated into practice -- What lessons can we learn for the UK?; Access restricted to subscribers UR - https://hstalks.com/bm/845/ UR - https://hstalks.com/bm/p/265/ ER -