TY  - ADVS
AU  - Webber,Richard
TI  - Geodemographics
T2  - Targeting and segmentation in marketing : from the fundamentals to the latest developments,
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Geodemographics
KW  - Market segmentation
KW  - Marketing research
KW  - Target marketing
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: Geodemographics -- Different postcode examples -- First assumptions -- Similar neighborhoods across the country -- Second assumptions -- The postcode system -- Mosaic UK -- Postcode classification advantages -- Qualifying consumption characteristics -- Utilizing postcode classification -- Key applications of geodemographics -- Using geodemographics for insight -- Political campaigning methods -- Creation and meaning of a profile -- Area profiling by common targets -- Practical issues in customer profiling -- Market estimation -- Requirements of marketing GIS system -- Issues when selecting a system -- Neighborhood opposed to occupation -- Inferences from name and address -- Neighborhoods as brands -- Formal test for neighborhood as a predictor -- Which discriminator predicted best? -- Why neighborhoods differ? -- Contributors to differences in consumption -- Peer group effects -- Coverage of Mosaic classification systems -- Similarities and differences in classification; Access restricted to subscribers
UR  - https://hstalks.com/bm/824/
UR  - https://hstalks.com/bm/p/274/
ER  -