TY  - ADVS
AU  - Gale,Bradley T.
TI  - Customer value analysis for product positioning & value-based pricing: creating value for customers and profitable growth for your business 
T2  - Improving the customer experience : satisfaction, perceived value and loyalty,
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Consumer behavior
KW  - Consumer satisfaction
KW  - Consumers' preferences
KW  - Customer loyalty
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: Talk to be added shortly A comprehensive approach to customer value analysis -- The objective is to make you aware of the data, techniques, and analysis tools for positioning and pricing your products -- Overview of the customer value analysis framework -- Case examples that illustrate how product line teams use customer value analysis to resolve competitive marketing strategy issues; Access restricted to subscribers
UR  - https://hstalks.com/bm/720/
UR  - https://hstalks.com/bm/p/259/
ER  -