TY  - ADVS
AU  - Robles González,Germán
TI  - Atletico de Madrid
T2  - Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies,
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Atlético de Madrid (Soccer team)
KW  - Sports
KW  - Marketing
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: Examination of the creative way in which Atletico de Madrid has used a marketing campaign to promote the club -- The campaign aimed at helping to boost attendances while accentuating the nature of the club's brand and fans associated with it -- This campaign won major marketing awards; Access restricted to subscribers
UR  - https://hstalks.com/bm/734/
UR  - https://hstalks.com/bm/p/260/
ER  -