TY  - ADVS
AU  - Polinchok,David
TI  - Technology
T2  - Experiential marketing : shaping the future of global brands,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Brand choice
KW  - Branding (Marketing)
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Customer service and customer retention -- Captivating brand experiences -- The experience of shopping -- Shopping is not about stores, it's about stories -- Today's consumers are looking to savor time -- 'No risk' -- Brand experience philosophy -- Innovation thinking -- The marketplace as we know it -- Advertising vs. experience -- Positive brand experience -- Today's consumer -- Retail opportunities in a world of extremes -- BEL guiding principles -- Brand experience design -- Emerging technology -- Mixed and augmented reality; Access restricted to subscribers
UR  - https://hstalks.com/bm/1356/
UR  - https://hstalks.com/bm/p/312/
ER  -