TY  - ADVS
AU  - Schmidt-Gallas,Dirk
TI  - Protecting the bottom-line in a downturn: how the financial services industry should navigate through the crisis 
T2  - Financial services marketing : the role and power of marketing in the financial environment,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Financial services industry
KW  - Marketing
KW  - Recessions
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Dynamics in a distressed financial market -- Investment income: a fickle friend -- The disastrous impact of the volume hunt -- Pricing in the most important profit driver of all -- Introduction to power pricing -- Value is created within the strategic triangle -- What drives customer value? -- Deriving the aggregated price-response function -- Price experiments -- What fees should be charged? -- Preparing for the recovery; Access restricted to subscribers
UR  - https://hstalks.com/bm/1334/
UR  - https://hstalks.com/bm/p/263/
ER  -