TY  - ADVS
AU  - Bruce,Ian
TI  - Philosophy, framework and management tools to ensure a needs led approach to nonprofit/voluntary organization work
T2  - Nonprofit and voluntary sector marketing : how to use communication effectively to connect with supporters,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Associations, institutions, etc
KW  - Marketing
KW  - Nonprofit organizations
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Definitions of marketing -- Why are nonprofits not automatically customer orientated? -- Who are the customers? -- Types of products -- Rules of product composition -- Eight points of charity marketing mix -- Factors to consider when introducing a marketing approach to an organization -- Basic nonprofit marketing/service plan; Access restricted to subscribers
UR  - https://hstalks.com/bm/1427/
UR  - https://hstalks.com/bm/p/452/
ER  -