TY  - ADVS
AU  - Sterne,Jim
TI  - How do you measure the performance and effectiveness of web marketing?
T2  - Online advertising : how to use new digital tools and connect more effectively with your customers,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Internet advertising
KW  - Internet marketing
KW  - Performance
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Legacy metrics -- A short history of web analytics -- Server capacity -- Server logs -- Data -- Marketing optimization metrics -- Measuring what you don't control -- Reputation management -- Competitive analysis -- Web metrics potential -- Customer data potential -- Extending web analytics to marketing optimization -- Using web data to manage the business; Access restricted to subscribers
UR  - https://hstalks.com/bm/1439/
UR  - https://hstalks.com/bm/p/459/
ER  -