TY - ADVS AU - Johnson,Trevor TI - Facebook T2 - Online advertising : how to use new digital tools and connect more effectively with your customers, PY - 2009/// CY - London PB - Henry Stewart Talks KW - Facebook KW - Internet advertising KW - Internet marketing KW - Social networks KW - Computer network resources N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Online landscape -- Facebook is about engagement and connections -- The Facebook platform -- The social graph -- From advertising to marketing -- Reach exactly who you want: mass or niche -- Three levels of engagement on Facebook -- Facebook platform tools -- The future; Access restricted to subscribers UR - https://hstalks.com/bm/1447/ UR - https://hstalks.com/bm/p/459/ ER -