TY  - ADVS
AU  - Singer,Jonathan
TI  - Branding the experience, experiencing the brand
T2  - Experiential marketing : shaping the future of global brands,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Brand choice
KW  - Branding (Marketing)
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Small is the new big -- The product is the star -- Location, location, location -- Obsessive compulsive execution -- Internal innovation -- Added value -- Relationships; Access restricted to subscribers
UR  - https://hstalks.com/bm/1362/
UR  - https://hstalks.com/bm/p/312/
ER  -