TY  - ADVS
AU  - Lenderman,Max
TI  - Brand new experience: the emergent marketplace 
T2  - Experiential marketing : shaping the future of global brands,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Brand choice
KW  - Branding (Marketing)
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Just how impressive is the emerging marketplace of hyper-developing countries? -- What is experiential marketing? -- Two big themes: brand and consumer -- The experience of brand authenticity -- The experience of consumer engagement; Access restricted to subscribers
UR  - https://hstalks.com/bm/1358/
UR  - https://hstalks.com/bm/p/312/
ER  -