TY  - ADVS
AU  - Mourning,Steven L.
TI  - Appealing to the wealthy donor
T2  - Nonprofit and voluntary sector marketing : how to use communication effectively to connect with supporters,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Associations, institutions, etc
KW  - Marketing
KW  - Charitable contributions
KW  - Nonprofit organizations
KW  - Relationship marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Major gifts and all other gifts -- Relationships get gifts -- The process and how to use it -- Moves Management® pipeline; Access restricted to subscribers
UR  - https://hstalks.com/bm/1432/
UR  - https://hstalks.com/bm/p/452/
ER  -