TY - ADVS AU - Lavelle,Bernard A. TI - Airline marketing T2 - Airport marketing : latest thinking on gaining a competitive edge, PY - 2009/// CY - London PB - Henry Stewart Talks KW - Aeronautics, Commercial KW - Marketing KW - Airports N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Marketing to airlines and passengers -- London City Airport service features -- Objectives -- Strategy -- Method -- Research -- Journey purpose of London City Airport passengers -- Where do the passengers originate? -- Who do the passengers work for? -- Catchment areas -- Anticipating market demand -- Action; Access restricted to subscribers UR - https://hstalks.com/bm/1330/ UR - https://hstalks.com/bm/p/462/ ER -