TY  - ADVS
AU  - Dittmann,J.Paul
TI  - How to successfully implement projects to improve the demand prediction process
T2  - Predicting demand : fundaments and latest developments,
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Marketing research
KW  - Project management
KW  - Sales forecasting
KW  - Strategic planning
KW  - Supply and demand
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Why initiatives fail -- External factors affecting projects -- Six special challenges with demand prediction projects -- Four proven techniques to improve chances of success -- Sustaining change is harder than the initial implementation, and a plan for it is needed -- Getting full organizational buy-in is a huge challenge and should be prominent in the tasks of the project plan -- Expectations must be managed -- Communication must be focused on key individuals; Access restricted to subscribers
UR  - https://hstalks.com/bm/1793/
UR  - https://hstalks.com/bm/p/485/
ER  -