TY  - ADVS
AU  - Mentzer,John T.
TI  - Predicting demand: the technique fundamentals 
T2  - Predicting demand : fundaments and latest developments,
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Marketing research
KW  - Marketing
KW  - Forecasting
KW  - Sales forecasting
KW  - Strategic planning
KW  - Supply and demand
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Series outline -- The sales forecasting process -- Role of techniques in forecasting accuracy -- Time series techniques -- Error plots -- Where to look for the right time series technique -- What time series does and does not do well -- Regression analysis -- The concept of R2 -- What regression analysis does well -- Qualitative analysis -- Qualitative forecasting approaches -- What qualitative analysis does and does not do well -- Conclusion; Access restricted to subscribers
UR  - https://hstalks.com/bm/1785/
UR  - https://hstalks.com/bm/p/485/
ER  -