TY - ADVS AU - Macdivitt,Harry TI - Challenge of value: building customer value through understanding T2 - Pricing on value, PY - 2010/// CY - London PB - Henry Stewart Talks KW - Consumer satisfaction KW - Customer relations KW - Value N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Role of value in all business transactions -- Value concept poorly understood -- Value Triad framework to analyse Value -- Identifying and using Value Drivers -- Importance of building Value thinking throughout the value chain; Access restricted to subscribers UR - https://hstalks.com/bm/1798/ UR - https://hstalks.com/bm/p/480/ ER -