TY  - ADVS
AU  - Pitt,Leyland F.
TI  - Competitive rationality, the marketing concept and marketing strategy
T2  - The origins and development of management : why we manage the way we do,
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Consumer satisfaction
KW  - Management
KW  - Marketing
KW  - Strategic planning
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Competitive Rationality -- Managing Competitive Advantage as a Process -- Customer Lifetime Value and Customer Equity -- The Marketing Concept -- Is the customer always right? -- Defining the business -- Marketing Strategy: The 4Cs and the 4Ps; Access restricted to subscribers
UR  - https://hstalks.com/bm/1825/
UR  - https://hstalks.com/bm/p/534/
ER  -