TY  - ADVS
AU  - Davey,Mark
TI  - Digital asset management ROI (return on investment)
T2  - Digital asset management : the realities of modern digital and media asset management,
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Business
KW  - Databases
KW  - Management
KW  - Computer files
KW  - Digital media
KW  - Knowledge management
KW  - Rate of return
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: ROI as it relates to DAM -- Types of DAM -- What is ROI? -- Document management -- Audio of the future -- Content marketing -- Rich media -- Brand control -- Metadata -- The importance of the information -- Knowledge management (KM) -- Trends -- Common mistakes -- Recommendations; Access restricted to subscribers
UR  - https://hstalks.com/bm/1864/
UR  - https://hstalks.com/bm/p/573/
ER  -