TY  - ADVS
AU  - Regli,Theresa
TI  - The business case for DAM
T2  - Digital asset management : the realities of modern digital and media asset management,
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Business
KW  - Databases
KW  - Management
KW  - Computer files
KW  - Digital media
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Improved collaboration & streamlined creative workflow -- 3 dimensions to a business case -- DAM applied scenarios -- Types of DAM vendors -- Typical DAM use cases -- DAM library or photo archive -- Basic brand management -- Multilingual brand management -- Marketing collateral production and distribution -- Ad production -- Iterative production -- Periodicals production and distribution -- Multiple format publication -- Multi channel publishing -- Catalog publishing -- Product catalog management -- Rights management -- E-learning -- Video review and approval -- Short form video production -- Broadcast video or audio production -- What is a business case? -- Making your own business case -- Typical business drivers -- Benefits and costs of DAM -- How to document and calculate in DAM -- Best practices in DAM; Access restricted to subscribers
UR  - https://hstalks.com/bm/1858/
UR  - https://hstalks.com/bm/p/573/
ER  -