TY - ADVS AU - Lipsey,David H. TI - What is digital asset management: the discipline and practice of digital asset management T2 - Digital asset management : the realities of modern digital and media asset management, PY - 2010/// CY - London PB - Henry Stewart Talks KW - Business KW - Databases KW - Management KW - Computer files KW - Digital media N1 - Animated audio-visual presentation with synchronized narration; Title from publisher's web site; Contents: Various forms of digital assets -- Different kinds of information and storage options -- Evolution of note taking and reference material -- A quick history of DAM -- What DAM is not -- DAM as a discipline -- Organizational considerations in DAM -- The unique challenges of rich media content -- Content economics and monetization as a component of DAM -- Cross-application knowledge as an emerging component of DAM -- The master keys to watch for in DAM; Access restricted to subscribers UR - https://hstalks.com/bm/1857/ UR - https://hstalks.com/bm/p/573/ ER -