TY  - ADVS
AU  - Thomas,Ian
TI  - Differentiating
T2  - Pricing on value,
PY  - 2011///
CY  - London
PB  - Henry Stewart Talks
KW  - Pricing
KW  - Product differentiation
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Introduction to differentiation -- What is differentiation? Why is it important? -- Differentiation as a key source of competitive advantage -- Understanding the Product Life Cycle -- The difference between being 'different' and being 'differentiated' -- A 'value curve' of differentiation -- Demand and supply side factors -- 20 ways to differentiate -- 10 key sources which add distinctive values for a customer -- 10 additional key marketing actions which will create and reinforce strong differentiation -- What difference does differentiation make to price? -- Pricing for differentiation -- definitions for value -- The basics of setting differentiated prices -- Conclusion; Access restricted to subscribers
UR  - https://hstalks.com/bm/1801/
UR  - https://hstalks.com/bm/p/480/
ER  -