TY - ADVS AU - Baron,Robert A. TI - Cognitive foundations of entrepreneurship: creativity and opportunity recognition T2 - Entrepreneurship : how to create successful new businesses, PY - 2011/// CY - London PB - Henry Stewart Talks KW - Cognitive psychology KW - Creative ability in business KW - Entrepreneurship KW - Psychological aspects N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Basic nature of cognition -- Limits of human cognition -- How information is stored in memory -- A cognitive perspective answers basic questions concerning entrepeneurship -- Cognitive biases -- Creativity -- The role of concepts in creativity -- Opportunity recognition -- Role of pattern recognition in opportunity recognition; Access restricted to subscribers UR - https://hstalks.com/bm/2138/ UR - https://hstalks.com/bm/p/607/ ER -