TY  - ADVS
AU  - Melewar,T.C.
AU  - Syed Alwi,Sharifah Faridah
TI  - Branding and brand management
T2  - Principles of marketing : guidelines for effective practice,
PY  - 2012///
CY  - London
PB  - Henry Stewart Talks
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: What is branding? -- Brand elements -- Brand association -- Brand image -- Perceived value -- Quality -- Brand management -- Building brand equity -- Sustaining the brand -- Key factors to branding -- Why branding? -- Why organisations brand -- New branding challenges -- Brand engagement; Access restricted to subscribers
UR  - https://hstalks.com/bm/2187/
UR  - https://hstalks.com/bm/p/633/
ER  -