TY  - ADVS
AU  - Baker,Michael John
TI  - Product strategy and management
T2  - Principles of marketing : guidelines for effective practice,
PY  - 2012///
CY  - London
PB  - Henry Stewart Talks
KW  - Marketing
KW  - Management
KW  - Product management
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Competition -- Demand and supply -- Product management and the PLC -- The growth vector matrix -- The concept of product portfolios -- The BCG growth vector matrix -- Assessing the contribution of individual products -- Criticisms of portfolio analysis -- Managing the product through its lifecycle; Access restricted to subscribers
UR  - https://hstalks.com/bm/2185/
UR  - https://hstalks.com/bm/p/633/
ER  -