TY  - ADVS
AU  - Goffin,Keith
TI  - New product development
T2  - Principles of marketing : guidelines for effective practice,
PY  - 2012///
CY  - London
PB  - Henry Stewart Talks
KW  - Industrial research
KW  - Marketing research
KW  - New products
KW  - Product management
KW  - Technological innovations
KW  - Management
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Why new product development (NPD) is crucial -- Examples for new products -- Why products fail -- Examples: Caterpillar and citizen M -- Key issues with managing new product development -- The Pentathlon Framework -- Customers' hidden needs -- Stage-gate or phase review process -- Cross-functional teams -- Key tools and techniques for managing new product development -- Kano model: features and satisfaction -- Post-project reviews -- Productivity of the NPD process; Access restricted to subscribers
UR  - https://hstalks.com/bm/2186/
UR  - https://hstalks.com/bm/p/633/
ER  -