TY  - ADVS
AU  - Hamill,Jim
TI  - Marketing and the internet: the power of social media 
T2  - Principles of marketing : guidelines for effective practice,
PY  - 2012///
CY  - London
PB  - Henry Stewart Talks
KW  - Internet marketing
KW  - Social media
KW  - Marketing
KW  - Web 2.0
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Web 2.0/Social media -- Business/Marketing 2.0 -- The social media revolution -- Potential business benefits of social media -- Approach to social media -- Social media vs. social business -- Key things about social media -- Winners in social media -- Avoiding the road to nowhere -- The key to having a good conversation -- Being 'customer-led' -- Social media listening and its business benefits -- Where & what conversations to monitor -- Tools available to help -- Converting information into action -- Social media strategy and action plans; Access restricted to subscribers
UR  - https://hstalks.com/bm/2195/
UR  - https://hstalks.com/bm/p/633/
ER  -