TY  - ADVS
AU  - Solomon,Michael R.
TI  - Consumer behavior: why we buy 
T2  - Why we buy : understanding consumer behavior,
PY  - 2013///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - Communication in marketing
KW  - Consumer behavior
KW  - Sex differences
KW  - Consumers
KW  - Decision making
KW  - Psychology
KW  - Consumption (Economics)
KW  - Social aspects
KW  - Marketing
KW  - Psychological aspects
KW  - Shopping
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: What is consumer behavior (CB)? -- Brand meaning and financial value -- The voice of the consumer -- The pyramid of consumer behaviour -- The consumer decision making process -- Organization of stimuli -- The power of product/package design -- Brands and self -- Gender roles -- Brand personality -- Activities, interests, and opinions -- The purchase environment -- Emerging trends in CB -- Global consumer culture -- Geographic, Race, Class, Gender, Sensory boundaries -- Traditional and updated communications models; Access restricted to subscribers
UR  - https://hstalks.com/bm/2608/
UR  - https://hstalks.com/bm/p/703/
ER  -