TY  - ADVS
AU  - Lauterborn,Robert F.
TI  - Branding: how it works and why it matters 
T2  - Global branding strategies,
PY  - 2014///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - Business planning
KW  - Strategic planning
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Core concept of marketing -- BCG portfolio analysis tool -- Value of a strong brand -- de Bono's three stages of business -- Brand positioning -- How to build a strong brand -- Company vision and brand purpose -- Marketing myopia -- How to lose a strong brand -- Kotler 4P's vs. Lauterborn 4C's -- Value proposition criteria -- The power of a strong brand; Access restricted to subscribers
UR  - https://hstalks.com/bm/2964/
UR  - https://hstalks.com/bm/p/800/
ER  -