TY  - ADVS
AU  - Ries,Laura
TI  - Building global brands
T2  - Global branding strategies,
PY  - 2014///
CY  - London
PB  - Henry Stewart Talks
KW  - Brand name products
KW  - Cross-cultural studies
KW  - Branding (Marketing)
KW  - Business planning
KW  - Export marketing
KW  - Management
KW  - Globalization
KW  - International business enterprises
KW  - Strategic planning
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Globalization of businesses -- How narrowing the focus of the company helps to build a global brand -- Focusing the brand -- The importance of having an English brand name -- The need to dominate the local market before going global -- National identities of brands -- The visual hammer; Access restricted to subscribers
UR  - https://hstalks.com/bm/2960/
UR  - https://hstalks.com/bm/p/800/
ER  -