TY  - ADVS
AU  - Rizzo,Tony
TI  - The impact of variable data on response rate and revenue
T2  - The business & management collection,
PY  - 2016///
CY  - London
PB  - Henry Stewart Talks
KW  - Advertising, Direct-mail
KW  - Case studies
KW  - Management
KW  - Direct marketing
KW  - Strategic planning
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Multiple direct mail campaigns analysis -- Strategies that works best -- Campaign vs. matrix -- Direct ROI of different campaign and postage types; Access restricted to subscribers
UR  - https://hstalks.com/bm/3223/
ER  -