TY  - ADVS
AU  - Richelieu,André
TI  - Capitalizing on Hip Hop in sport (a 2007 strategy)
T2  - The business & management collection,
PY  - 2016///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - Case studies
KW  - Hip-hop
KW  - Social aspects
KW  - Popular culture
KW  - Marketing
KW  - Sports
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Creating and managing sport teams' brands  / by André Richelieu; Title from title frames; Access restricted to subscribers
N2  - The case study reviews how marketing to "Hip Hop" identifiers and "regular" sports fans was handled without alienating either
UR  - https://hstalks.com/bm/3267/
ER  -