TY  - ADVS
AU  - Gregory,James R.
TI  - Isolating the increase in brand value
T2  - The business & management collection,
PY  - 2016///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - Case studies
KW  - Corporations
KW  - Public relations
KW  - Rate of return
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Valuing corporate brands / by James R. Gregory; Title from publisher's web site; Access restricted to subscribers
N2  - The case study reviews how a large commodity transportation company separated out the value of its spending on "Brand" from other market noise
UR  - https://hstalks.com/bm/3265/
ER  -