TY  - ADVS
AU  - Burt,Steve
TI  - The scope and nature of retail marketing
T2  - Principles of marketing : guidelines for effective practice,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Ikea (Firm)
KW  - Consumer satisfaction
KW  - Evaluation
KW  - Consumers
KW  - Attitudes
KW  - Marketing
KW  - Case studies
KW  - Retail trade
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Understanding retailing -- Retailing and marketing -- Retailers and the exchange process -- Understanding customer values -- Creating customer values -- Communicating customer values -- Delivering customer values -- Holistic view of marketing -- The retail bottom line; Access restricted to subscribers
UR  - https://hstalks.com/bm/1185/
UR  - https://hstalks.com/bm/p/310/
UR  - https://hstalks.com/bm/p/633/
ER  -