TY  - ADVS
AU  - Masterson,Chris
TI  - Rebranding bread: a shopper marketing success story 
T2  - The business & management collection,
PY  - 2016///
CY  - London
PB  - Henry Stewart Talks
KW  - Advertising, Point-of-sale
KW  - Baked products industry
KW  - Branding (Marketing)
KW  - Case studies
KW  - Bread industry
KW  - Consumers
KW  - Decision making
KW  - Marketing
KW  - Shopping
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Building brands with effective shopper marketing / by Chris Masterson; Title from title frames; Access restricted to subscribers
N2  - The case study looks at the extreme transformation of baked goods from being a key loss leader to a key value growth category in the grocery industry. It elaborates on the role of appealing product innovation and marketing, and building the shopper's in-store experience, in the revitalization of baked goods
UR  - https://hstalks.com/bm/3292/
ER  -