TY  - ADVS
AU  - Kimmel,Allan J.
TI  - Social influence & marketing: the Hush Puppies story 
T2  - The business & management collection,
PY  - 2016///
CY  - London
PB  - Henry Stewart Talks
KW  - Communication in marketing
KW  - Consumer behavior
KW  - Internet marketing
KW  - Marketing
KW  - Case studies
KW  - Management
KW  - Oral communication
KW  - Public opinion
KW  - Shoe industry
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Word-of-mouth communication and opinion leadership; Title from title frames; Access restricted to subscribers
N2  - The case study uses the overnight comeback of the Hush Puppies shoe brand as an example of the powerful influence of word-of-mouth marketing on consumer behavior
UR  - https://hstalks.com/bm/3314/
ER  -