TY  - ADVS
AU  - Hollensen,Svend
TI  - Entry mode strategy in global marketing
T2  - Exporting, international and global marketing management : beyond the fundamentals,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Export marketing
KW  - Management
KW  - Globalization
KW  - International business enterprises
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: The entry mode is the institutional/organizational arrangement necessary for entry of a company's product or service into a foreign market -- The company's choice of its entry mode is the net result of several, often conflicting forces -- The need to anticipate the strength and direction of these forces makes the entry mode decision a complex process with numerous trade-offs between alternative entry modes; Access restricted to subscribers
UR  - https://hstalks.com/bm/1509/
UR  - https://hstalks.com/bm/p/420/
ER  -