TY  - ADVS
AU  - Mendelson,Avner
TI  - Positioning a mid-size overseas bank to do business in the USA
T2  - The business & management collection,
PY  - 2016///
CY  - London
PB  - Henry Stewart Talks
KW  - Mendelson, Avner
KW  - Bank le'umi le-Yiśra'el
KW  - Bank management
KW  - United States
KW  - Banks and banking
KW  - Relationship banking
N1  - HST project interview; Title from title frames; Videorecording with sound; Access restricted to subscribers
N2  - Avner Mendelson, President and CEO of Bank Leumi USA, discusses positioning his bank to do business in the USA. He describes its scale, the business it does, the segments it targets, the business it no longer does, its operations and profitability. At the centre of its strategy is "relationship banking" and the opportunity to "cross-sell." He describes his "ideal customer" and how the bank pursues new business, as well as the regulatory environment for mid-size banks created in the post-great recession environment
UR  - https://hstalks.com/bm/3368/
ER  -