TY  - ADVS
AU  - Roll,Martin
TI  - AmorePacific and the magic of Korean beauty
T2  - The business & management collection,
PY  - 2017///
CY  - London
PB  - Henry Stewart Talks
KW  - Amorepacific (Firm)
KW  - Brand name products
KW  - Korea
KW  - Management
KW  - Marketing
KW  - Branding (Marketing)
KW  - Case studies
KW  - Cosmetics
KW  - Asia
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Managing brands in Asia; Title from title frames; Access restricted to subscribers
N2  - This case study describes how a flourishing skincare and cosmetics company from Korea has leveraged the aspirational pull of Korean beauty to achieve success across Asia
UR  - https://hstalks.com/bm/3464/
ER  -