TY  - ADVS
AU  - Minton,Graham
TI  - Product (RED): a consumer and campaign partnership 
T2  - The business & management collection,
PY  - 2017///
CY  - London
PB  - Henry Stewart Talks
KW  - Global Fund to Fight AIDS, Tuberculosis, and Malaria
KW  - Product (RED)
KW  - AIDS (Disease)
KW  - Prevention
KW  - Charities
KW  - Marketing
KW  - Case studies
KW  - Charities, Medical
KW  - Corporate sponsorship
KW  - HIV infections
KW  - Social marketing
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Not for profit sponsorship; Title from title frames; Access restricted to subscribers
N2  - The case study examines the way in which Product (Red), a campaign to raise money for HIV/AIDS research, has taken a novel approach to collaborating with commercial brands. When consumers purchase products associated with the Red campaign, 50% of profits go to the Global Fund (an HIV/AIDS charity)
UR  - https://hstalks.com/bm/3485/
ER  -