TY  - ADVS
AU  - Brookes,Maureen
TI  - How Westin Hotels and Four Seasons leveraged symbolic values to build their brands
T2  - The business & management collection,
PY  - 2017///
CY  - London
PB  - Henry Stewart Talks
KW  - Four Seasons Hotels & Resorts
KW  - Westin Hotels
KW  - Branding (Marketing)
KW  - Hotels
KW  - Marketing
KW  - Case studies
KW  - Luxuries
KW  - Marketing.
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Product specialization: how different brands compete; Title from title frames; Access restricted to subscribers
N2  - This case study describes how Starwood developed the Westin chain of hotels as an upmarket, health-conscious brand by emphasizing service as well as symbolic and emotional values, and compares this to the way the Four Seasons hotel chain developed its image as a luxury brand
UR  - https://hstalks.com/bm/3387/
ER  -